Executive & Board Level Advisory
How I See It
The most dangerous product decisions are often made by people who don’t think they’re product decisions. Boards that treat product as a black box. CEOs who delegate product strategy without understanding its commercial impact.
At the board level, product needs a seat at the strategic table — not to pitch roadmaps, but to frame bets, highlight risks, and help leadership connect what’s being built to what the market actually values.
What Drives Me
I step in as an advisor or NED when things are unclear — strategy feels fuzzy, the team’s stuck, or the roadmap doesn’t match the vision. I bring external perspective grounded in operating experience. I’m not here to rubber-stamp decisions — I’m here to ask the questions no one else is asking.
I care about helping founders grow into strategic leaders — not just shipping more, but steering better.
What I’ve Built
Served on boards across Europe and the U.S., with a focus on product-led growth
Coached founders and CEOs through pivot points — new markets, new products, new teams
Helped exec teams realign orgs during M&A, reorgs, and leadership transitions
Created strategic product visibility at the board level — turning the roadmap into a lever, not a mystery