How I See It

Growth doesn’t happen because you hired more people. It happens because the company learned to focus. Scaling is an exercise in subtraction — removing distraction, killing pet projects, and aligning the entire org behind one unified motion.

Too many teams mistake activity for progress. More features, more experiments, more noise. But without alignment — product to GTM, founders to functions — they stall. Scaling requires intentional systems, not just ambition.