How I See It

Going global isn’t a strategy deck or a funding milestone — it’s a test of how fast your product, team, and GTM can adapt. The U.S. isn’t just another market. It’s a brutal, saturated, fast-moving ecosystem. Companies don’t win here with more features. They win with sharp positioning, a clear story, and teams that know how to execute in unfamiliar territory.

I’ve seen too many European startups assume what worked at home will work abroad — and burn runway trying to force-fit a product into a market they don’t understand. Going global is a product problem, a people problem, and a process problem — all at once.