🔹 “Your Roadmap Isn’t a Strategy”

A roadmap is just a list of what’s next. A strategy is why those things matter, how they connect, and what they’re trying to achieve.

Without strategy, your roadmap becomes a reactive wishlist — not a growth engine.

And when you confuse “what’s coming” with “where we’re going,” you lose the ability to say no.

🧭 Anchor every roadmap in a real, directional strategy.

🔹 “Vision Should Make You Uncomfortable”

If your product vision is easy to explain and quick to achieve, it’s probably too small.

A real vision should stretch the company — it should feel slightly out of reach.

The roadmap might only get you 10% of the way there, but that’s the point: it’s a journey, not a checklist.

🚀 Vision should inspire teams and scare founders (just a little ;-) ).

🔹 “You Don’t Have a Product Problem. You Have a Clarity Problem”

When product momentum stalls, the instinct is to add more features.

More UI, more edge cases, more iterations.

But what’s usually missing isn’t functionality — it’s alignment.

Alignment on who it’s for, what matters, and why now.

🎯 Before you ship, align on the problem you’re solving.